jordan pulse -

Starting from new vision of current Board of Directors of Jordanian Duty Free Shops Company, and within approach of field follow-up and strengthening administrative presence on ground, Chair of Board of Directors of Jordanian Duty Free Shops Company Kholoud Al-Saqqaf carries out inspection visit today to duty-free markets at Jaber border crossing between Hashemite Kingdom of Jordan and Syrian Arab Republic. Visit comes with several directors of relevant departments, where they review directly workflow and all operational and commercial aspects of market.
During visit, Al-Saqqaf follows level of procedures adopted to provide best services to travellers and visitors, reviews readiness of facilities, quality of services provided, and work mechanisms in place. She also directs concerned staff that current board adopts work strategy aiming to improve and develop shopping experience, modernise display methods, and raise operational performance efficiency in line with best global practices in duty-free sector.
Al-Saqqaf confirms that duty-free outlet at Jaber border crossing represents strategic and pivotal location within company network spread across land and sea crossings, given its vital role in serving passenger movement and stimulating cross-border trade exchange.
She also stresses importance of developing duty-free infrastructure and diversifying product base offered to meet needs of different tastes and nationalities, in way that enhances regional competitiveness of Jordanian duty-free markets.
Al-Saqqaf explains that Jordanian Duty Free Shops Company contributes clearly to supporting national economy. From this standpoint, focus must remain on developing, caring for, and preserving it. She adds that focus on developing this sector aligns with and responds to Royal directives supporting vital economic sectors, aiming to achieve sustainable development in Jordan.
Al-Saqqaf expresses appreciation for efforts of staff working at duty-free markets at Jaber crossing, affirming that human element forms core pillar in improving performance and achieving company goals. She also thanks security, customs, and administrative bodies present at Jaber border for positive cooperation with market, describing it as best form of institutional integration, and confirms that this integration represents shared success factor reflecting positive image of integrated national work.