jordan pulse -

Amman, 18 February 2026 – Zain Jordan signed a partnership agreement with the Jordan Football Association to become the exclusive telecommunications sponsor of the national football team, supporting “Al-Nashama” in their historic participation on the world’s biggest football stage, the FIFA World Cup 2026.
The agreement was signed at Zain’s headquarters by CEO Fahad Al-Jasim on behalf of the company, and Secretary General Samar Nassar on behalf of the association.
Zain’s support reflects its belief in the national team’s role in uniting Jordanians around a shared dream and reinforcing pride and national belonging. The company emphasized its commitment to being part of the nationwide celebration accompanying the team’s remarkable achievement and the significant public enthusiasm surrounding this historic moment.
Zain Jordan affirmed its dedication to supporting the national team and engaging fans in backing Al-Nashama across various competitions, recognizing the team’s achievements and the players’ determination to continue striving for success that enhances Jordan’s presence regionally and internationally while highlighting the talent and excellence of Jordanian youth.
The agreement also marks the launch of a series of fan-focused events to be organized by the company in celebration of the national team, reflecting strong solidarity and sportsmanship among Jordanians.
Commenting on the partnership, Samar Nassar stated that Zain’s inclusion among the national team’s partners represents a valuable addition as the team prepares for its historic participation in the 2026 World Cup finals. She noted that the agreement reflects mutual trust between the association and leading national institutions.
She added that the partnership aligns with the association’s commercial strategy aimed at building effective collaborations with key sectors, expanding its partner base, supporting financial sustainability, and strengthening Jordanian football’s position as an attractive platform for investment and high-value partnerships amid ongoing institutional and commercial development.
Zain Jordan continues to support the sports sector in the Kingdom through initiatives, programs, and tournaments designed to develop and empower young Jordanian talent, contributing to the long-term sustainability of Jordanian sports.