jordan pulse -

The Jordan Tourism Board is participating in ITB Berlin 2026, held from March 3 to 5 in Berlin, with the involvement of 24 representatives from Jordan’s tourism sector, including travel agencies and hotels, alongside Royal Jordanian.
The participation forms part of efforts to strengthen Jordan’s presence in global markets and promote its diverse tourism products, thereby enhancing the Kingdom’s competitiveness on the international tourism map.
This year’s participation carries particular significance amid current regional circumstances, serving as a strategic platform to reaffirm that Jordan enjoys security and stability and that tourism activities continue as normal. It also aims to reassure international partners, reinforce confidence in Jordan as a destination, and preserve its share in key European markets.
The Jordanian pavilion reflects coordinated national efforts, with a series of bilateral meetings scheduled with tour operators, airlines, and specialized media outlets to open new markets and increase tourist arrivals during the upcoming season.
On the sidelines of the exhibition, two charter flight agreements were signed to support increased seat capacity to the Kingdom, strengthening air connectivity with target markets and translating participation outcomes into tangible results.