jordan pulse -
A Dubai-based consultancy has predicted the demise of smartphones in the world by 2030, in favor of smart glasses based on augmented reality technologies.
Virtue Public Relations and Marketing Company indicated that the qualitative and accelerating leaps in the Web 3.0 economy industry and virtual worlds, especially the areas of metavirs, the future of the decentralized Internet, and augmented reality technologies, herald the beginning of the end of smartphones in the world.
“Despite the launch of many smart wearable devices available today, smartphones have remained firmly in their position as the most essential devices in our daily lives,” said Feras Selim, CEO of Virtuos Public Relations and Marketing.
However, the rapid developments in the fields of augmented reality technologies make smart glasses a real alternative to the smartphone, thanks to its simulated reality solutions, which have eliminated the consumers' need for an electronic screen to communicate.
With the support of 5G networks, the ability of augmented reality technology to seamlessly combine our real world and virtual worlds, will make this technology, after its generalization, a major alternative to smartphones.”
Selim added, “More and more global technology companies are joining the augmented reality race. There is an urgent need for global companies that are hedged in the future to keep pace with the future demand of consumers, to avoid the fate of companies that have lost their market share in the sectors in which they operate, such as Kodak, to name a few.
However, we can also consider the possibility that smartphones will continue to exist within the next 10 years, but with limited use – just like today’s landlines or fax machines, which have lost their essential in the digital age.”
It is worth noting that international brands such as Facebook, Google, Microsoft, Samsung and Apple are delving into the augmented reality wearable segments to maintain their market share in the future. At the same time, augmented reality technology and its applications are being explored for use in key sectors such as healthcare, manufacturing, entertainment and education, among others.
The big players in the development of these technologies are expected to push this process to a higher level and popularize it, as evidenced by the growing interest in metaverses, neurotechnology, and brain-computer communication, including those being developed by Neuralink, which Elon Musk co-founded it.
As Facebook CEO Mark Zuckerberg predicts, people are expected to converge in the world of metaverses for work and entertainment, where augmented reality glasses, not smartphones, will be the key to entering these mixed worlds.
Globally, the augmented reality market, which was valued at $17.67 billion in 2020, is experiencing a compound annual growth rate of 43.8 percent from 2021 to 2028, according to a report issued by Grand View Research.
Firas Selim added: “In light of the world’s digital boom in the third web economy industry 3.0, virtual worlds such as Metaverse, avatar generation platforms supported by artificial intelligence technologies, such as Omniverse, and distributed applications such as graphics and NFT application, and blockchain services, it has become It is imperative for communications and public relations companies in the world to keep pace with this boom in the strategic planning processes of their clients, and when formulating public relations and communications strategies for them.
While the opportunities abound, we also anticipate some major global challenges, including key issues such as privacy and intellectual property rights measures.”