jordan pulse -

Cancellation of Southern theater Events

A National Tone Brings Back the Festival's Glory

Every year, the dynamo and bulldozer Ayman Samawi amazes us with his dynamic way of overcoming obstacles.

According to sources speaking to Rum Agency, this year's Jerash Festival will be truly unique in every sense. The festival will be imbued with a purely national tone, and the events at the Southern theater will be canceled this season in solidarity with our brothers in Gaza and in response to the ongoing brutal aggression. This is the Jerash Festival, and this is its distinctive message.

Each year, Ayman Samawi comes up with creative ideas, aiming to maintain the festival and its continuity, providing opportunities for the local community and families who look forward to the season each year to support themselves and alleviate some of the tough times, especially this year.

The Jerash Festival has maintained its value, image, and message. The decision to keep the festival’s message intact while continuing to provide opportunities for Jordanians and families was a wise one, given the current circumstances. This added greatly to the festival’s prestige and avoided mistakes that other significant and longstanding festivals in the region have made. Samawi's adept handling of the situation is commendable.

Samawi's urgent return to lead the creative direction of the Jerash Festival was a crucial, sensitive, and very sound decision. With his different mindset, which imposed itself on the event, he became a savior, a guide, and a creator. His charm, humility, and equal treatment of everyone, along with his attention to detail and commitment to professionalism in organizing the festival every year, brought forth a new, innovative, and creative idea.