jordan pulse -

Jordan Kuwait Bank has won the prestigious Asian Banking and Finance (ABF) award from the Asian Banking and Finance Magazine for "Artificial Intelligence and Machine Learning." This award recognizes the bank's outstanding efforts in technological innovation and the development of digital banking services.

The award was given to Jordan Kuwait Bank due to the launch of its financial personal assistant "MASA" on the JKBMobile app. MASA employs advanced AI and natural language processing technologies to enhance customer interaction and provide personalized and innovative financial services.

MASA demonstrates the bank's commitment to applying contemporary technological advancements to its customers' banking experiences. From answering inquiries to completing various financial transactions, customers can easily interact with MASA either verbally or in writing using colloquial Arabic. The service is available through the bank's smartphone app or a dedicated WhatsApp platform. MASA's voice recognition feature introduces customers to an interactive interface ensuring a smoother and more convenient banking experience.

Commenting on the award, Suhail Salman, Head of Retail Business Development at Jordan Kuwait Bank, stated, "In our fast-paced banking world, we must innovate and adapt to changes by integrating the latest technologies. MASA embodies our vision for a seamless and rapid banking future built on machine learning and artificial intelligence. We strive to meet our customers' needs and expectations by incorporating the latest AI technologies into all aspects of our banking services to improve the user experience and provide more personalized and accurate services faster. We proudly acknowledge the existence of Jordanian partnerships and expertise that keep pace with this rapid development, reflecting the high efficiency of Jordanian talents in this field."

The ABF award is one of the most prominent in the banking and financial services sector in Asia, celebrating outstanding achievements and innovations in this field.

With this award, Jordan Kuwait Bank reinforces its leading position as a financial institution committed to excellence and providing the best services to its customers, while continually innovating to meet their evolving financial needs.

For 20 years, the Asian Banking and Finance Magazine (ABF) has recognized the best banks and financial institutions across Asia that reshape the retail banking landscape. The award highlights innovative solutions, retail products, digital banking achievements, and exceptional customer experiences provided by these institutions, with a special judging panel evaluating the best practices and latest innovative strategies across the Asian continent.