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Amman, August 25, 2024: As part of its efforts to promote environmental sustainability and leave a positive impact on the marine environment, ensuring a better future for upcoming generations, Zain Jordan participated for the fourth time in the Red Sea seabed cleanup campaign in Aqaba, in collaboration with ProjectSea, a charitable awareness initiative, and Abu Shakra Trading Company.

The campaign participants successfully removed 80 kilograms of waste, bringing the total amount of waste extracted during Zain's participation in ProjectSea’s Red Sea cleanup campaigns to over 280 kilograms. The waste included plastic, metal, and old fishing debris collected from the Gulf of Aqaba. The campaign was launched using a boat provided by Abu Shakra Trading Company, which began its involvement in the cleanup efforts following a memorandum of understanding recently signed with Zain Jordan. The extracted waste will be sorted and recycled for optimal reuse, contributing to improving the quality of life and promoting a healthier marine environment.

Zain’s participation in this campaign stems from its commitment to fostering a culture of marine environmental care and raising awareness among citizens and visitors of Aqaba’s beaches about preserving the city’s civilized appearance and public facilities while protecting the marine environment from waste that threatens the marine ecosystem. This initiative aligns with Zain’s adoption of the Sustainable Development Goals (SDGs), particularly Goal 6 (Clean Water and Sanitation), Goal 14 (Life Below Water), and Goal 17 (Partnerships for the Goals), which are reflected in all of the company’s sustainability management programs and initiatives.

It is noteworthy that ProjectSea, founded by Seif Al-Madanat and Bisan Al-Sharif three years ago, has organized 34 Red Sea seabed cleanup campaigns, involving more than 400 volunteers from 44 nationalities. Since its inception, the organization has helped remove over 170,000 pieces of waste, weighing more than 9 tons, most of which were plastic. The company aims to reduce the threat of plastic waste to the marine environment, which takes decades to decompose, and to spread awareness about the dangers of littering on beaches and in the sea.