jordan pulse -

In facing climate change challenges, Rahaf Zorba, a fourth-year architecture student at the University of Jordan, has set herself apart as a symbol of inspiration and innovation. Rahaf didn’t see technology as just a tool; she saw it as a solution to complex environmental problems, deciding to use artificial intelligence and automation to make a positive impact in agriculture.

To turn her ideas into tangible reality, Rahaf sought a platform that could support her vision and enable the change she aspired to create. She recognized that the "Inspiring Change" award for digital innovation, launched by the Information and Communications Technology Association of Jordan (Int@j) and Orange Jordan to promote women's participation in the digital space, was the perfect first step on a long journey of technology-driven change.

Rahaf applied for the award's second edition and won first place with her project, "NELSA," designed to use AI and automation to develop smart products aimed at solving environmental issues and addressing climate change, while fostering an engaging interaction between people and nature.

Reflecting on how the award helped her reach her goals, Zorba explains: “I learned about this award, which is a significant incentive for women, especially students, through business incubators under the umbrella of Orange Digital Centres (ODC), which I joined. My belief in the importance of increasing young women’s involvement in technology, combined with a sense of responsibility to contribute to this mission, encouraged me to participate in the award's second edition once my project took practical shape.”

Rahaf continues, “Environmental preservation and the impacts of climate change are among the most pressing topics today. Realizing their close connection with multiple sectors, I saw the need to harness technology to address the environmental and climate changes beyond human control. This is where my project, ‘NELSA,’ began.”

Rahaf describes the award as a true turning point in her academic and career path, as it not only recognized her efforts but also opened new doors for professional development and networking with experts across various fields. It also strengthened her technological skills and expanded her presence in regional markets, including the UAE, where she was able to showcase her project and share its idea with a wider audience.

The "NELSA" project is based on using AI and automation to address environmental challenges and promote human-nature interaction. The project has allowed Rahaf to develop a product for indoor plants or farms, equipping agricultural enthusiasts and professionals with tools to treat plants as living beings with specific needs in time and quantity. Additionally, the project addresses climate change challenges by offering automated devices for plants that operate without human intervention.

NELSA's meticulously designed tech products aim to reduce seasonal losses in agriculture caused by climate changes. They help address issues like low rainfall, inaccurate weather forecasts, human error, and other factors that may impact crop seasons or harm plants. Today, thanks to these efforts, the NELSA project is a candidate for several regional and global awards.

Rahaf Zorba’s story highlights the importance of providing support and opportunities for youth and women in technology and innovation fields. Her success reflects the power of vision and determination to achieve goals despite challenges, encouraging more young women to embrace similar approaches in addressing environmental and societal issues. She has become a symbol of hope and change, and her success is only the beginning of a long journey of innovation and creativity in service to society and the environment.