jordan pulse -

Arab Bank has been awarded the title of "Best Bank for Embedded Financial Solutions 2024" by the New York-based Global Finance magazine. The award, part of the 11th edition of the publication's Annual Innovators Awards for 2024 in the "Corporate Banking Innovations" category, was granted for the Omnify platform. Developed by ACABES, the fintech arm of Arab Bank, Omnify is a pioneering platform offering comprehensive Banking-as-a-Service (BaaS) solutions to companies in Middle East and North Africa markets.

The platform leverages Arab Bank's extensive regional network to provide innovative digital banking services, enabling businesses and non-banking entities to offer financial solutions through APIs and other technological tools. Omnify's features include product customization, infrastructure support, and tools for developing embedded financial services such as account creation, loyalty programs, payment options, and card issuance.

The selection was based on a detailed evaluation by the magazine’s editors and a panel of experts, using criteria such as creativity, innovation in product design, process enhancement, marketing, and organizational innovation.

In addition to this accolade, Arab Bank was recently named "Bank of the Year in the Middle East 2024" by The Banker magazine and received "Best Bank in the Middle East" from Global Finance for the ninth consecutive year, alongside 24 local and regional awards for its digital banking services.