jordan pulse -

Amman – Continuing efforts to strengthen Jordan's position on global tourism map, Tourism Promotion Board hosts Russian delegation from major companies, institutions from 27 June to 1 July 2025, in partnership with Royal Jordanian Airlines.

Delegation includes representatives from leading Russian companies, institutions specializing in organizing MICE events, playing key role as primary clients dealing with Russian MICE tourism firms, which cooperate with Jordanian travel agencies to implement programs, services.

Visit aims to familiarize officials with diversity, capacity of Jordanian tourism product in MICE sector, paving way to build business ties, strategic partnerships to attract high-quality institutional tourist groups from Russian market.

Tourism Promotion Board Director-General Abdul Razzaq Arabiyat confirms step aligns with board's strategic plan to expand into new, promising markets, saying: "We host delegation to offer close-up look at Jordanian tourism experience, open cooperation channels with local tourism sector to attract more events, companies from Russian market to Jordan."

Arabiyat stresses importance of coordinating with local tourism partners to ensure professional, integrated experience for delegation, reflecting service quality, standards in Kingdom.

Arabiyat also highlights Royal Jordanian’s vital role as strategic partner of Tourism Board, facilitating air traffic, providing dedicated flights to support incoming delegations, tourists from target markets, especially Russia, enhancing air connectivity, boosting visitor numbers.

Visit part of board’s efforts to boost MICE tourism, within comprehensive strategy targeting new visitor segments through quality partnerships with decision-makers in target markets.