jordan pulse -
Jordan Kuwait Bank announced a national partnership agreement with the stars of the Jordanian national football team, Yazan Al-Naimat and Ali Al-Alwan, naming them official brand ambassadors and media faces for the bank for one year. Both players also joined the Al-Andalus Villas project as residents, reflecting the bank’s strategy to expand its presence among youth and support influential national figures.
Following the signing, Huda Hijazi, Chief Marketing and Corporate Communications Officer at Jordan Kuwait Bank, expressed pride in welcoming Yazan and Ali to the bank’s family as brand ambassadors and owners of the fully bank-owned Al-Andalus Villas residential project. She noted that “this partnership expresses the bank’s deep confidence in Jordanian youth and sport as a platform for change and embodies its ongoing commitment to supporting national success stories that inspire the next generation, giving them hope and belief in excellence.”
Hijazi explained that the selection of the two stars stems from their status as role models of ambitious Jordanian athletes, crowned by their remarkable careers locally and internationally. She pointed out that this partnership represents a qualitative leap in the relationship between financial institutions and influencers, based on a shared vision to empower youth and a tangible, sustainable societal impact.
On his part, Jordanian football star Yazan Al-Naimat said: “We feel great pride and honor in this strategic partnership with the leading national institution, Jordan Kuwait Bank. This cooperation goes beyond mere sports sponsorship; it represents a strong message from the bank to empower Jordanian youth and help them achieve their ambitions not only on the field but in all life aspects. Being chosen as a bank ambassador is a certificate of honor I cherish, and I look forward to being a worthy representative of this trust and positive approach.”
Meanwhile, Ali Al-Alwan expressed deep enthusiasm for this partnership, which he described as a true embodiment of Jordan Kuwait Bank’s commitment to its social responsibility toward sports and athletes in Jordan. He also expressed hope to work with the bank to inspire future generations and motivate them to excel, whether in sports or personal life.