Director General of the Tourism Promotion Authority, Abdul Razzaq Arabiyat, said that the Authority will work, within its strategy for the year 2024, to significantly employ artificial intelligence in its marketing plans using available technology techniques.

According to a statement by the Authority, on Wednesday, Arabiyat added that benefiting from artificial intelligence techniques contributes to creating a more marketing approach. Interactive and targeted to attract tourists and promote tourist areas effectively, which increases the flow of foreign exchange, creates new job opportunities for young people, and also contributes to achieving the required economic growth

. He explained that artificial intelligence is now able to analyze tourism data, booking patterns, travel preferences, and the demographic composition of visitors, to make predictions about... Future tourism trends in Jordan, and anticipating demand in various tourism areas, indicating that formulating artificial intelligence within the authority’s strategy comes within specific marketing plans, especially in light of global change and the development of artificial intelligence. He pointed out that the world is

significantly moving toward exploiting artificial intelligence, as the authority was and through The departments concerned with electronic marketing are among the first initiators in the Middle East to work on employing artificial intelligence, as a clear plan of action has been drawn up to integrate artificial intelligence into the Authority’s work through several axes, namely analysis and correcting paths by analyzing the data of tourists visiting Jordan. , preferences and tourist places that have won the satisfaction of tourists, to understand their interests, through artificial intelligence algorithms that can suggest specific tourist areas, attractions, places of residence and experiences that may be attractive at prices acceptable to many tourists.

Arabiyat added that one of the most prominent topics is also increasing the quantitative and qualitative analysis of the service. Increasing the number of tourists to the Kingdom, in addition to the focus of smart promotion through electronic marketing campaigns, which contributes to increasing the positive results of the marketing campaigns on which the Authority is based.

He explained that content creation is one of the main axes that the Authority is working to activate through the services of employing chatbots that operate with artificial intelligence, on social media platforms or the Authority’s own websites to provide timely assistance to potential visitors, by answering inquiries and providing information about the sites. Various tourism services and assistance in planning the itinerary and providing simultaneous language translation services

. He drew attention to the fact that the Authority will seek to train the Authority’s employees on artificial intelligence for business development, which will serve to raise and improve performance in the tourism work aspect.

Arabiyat pointed out that adding the uses of artificial intelligence in tourism is represented in image analysis. And video clips of various tourist areas in Jordan, identifying the main landmarks, and automatically creating tags and descriptions, which enhances the possibility of discovering the required information about the areas easily and easily. Artificial intelligence and augmented reality technologies can also be integrated to new experiences for potential tourists.

Director General of the Tourism Promotion Authority, Abdul Razzaq Arabiyat, said that the Authority will work, within its strategy for the year 2024, to significantly employ artificial intelligence in its marketing plans using available technology techniques.

According to a statement by the Authority, on Wednesday, Arabiyat added that benefiting from artificial intelligence techniques contributes to creating a more marketing approach. Interactive and targeted to attract tourists and promote tourist areas effectively, which increases the flow of foreign exchange, creates new job opportunities for young people, and also contributes to achieving the required economic growth

. He explained that artificial intelligence is now able to analyze tourism data, booking patterns, travel preferences, and the demographic composition of visitors, to make predictions about... Future tourism trends in Jordan, and anticipating demand in various tourism areas, indicating that formulating artificial intelligence within the authority’s strategy comes within specific marketing plans, especially in light of global change and the development of artificial intelligence. He pointed out that the world is

significantly moving toward exploiting artificial intelligence, as the authority was and through The departments concerned with electronic marketing are among the first initiators in the Middle East to work on employing artificial intelligence, as a clear plan of action has been drawn up to integrate artificial intelligence into the Authority’s work through several axes, namely analysis and correcting paths by analyzing the data of tourists visiting Jordan. , preferences and tourist places that have won the satisfaction of tourists, to understand their interests, through artificial intelligence algorithms that can suggest specific tourist areas, attractions, places of residence and experiences that may be attractive at prices acceptable to many tourists.

Arabiyat added that one of the most prominent topics is also increasing the quantitative and qualitative analysis of the service. Increasing the number of tourists to the Kingdom, in addition to the focus of smart promotion through electronic marketing campaigns, which contributes to increasing the positive results of the marketing campaigns on which the Authority is based.

He explained that content creation is one of the main axes that the Authority is working to activate through the services of employing chatbots that operate with artificial intelligence, on social media platforms or the Authority’s own websites to provide timely assistance to potential visitors, by answering inquiries and providing information about the sites. Various tourism services and assistance in planning the itinerary and providing simultaneous language translation services

. He drew attention to the fact that the Authority will seek to train the Authority’s employees on artificial intelligence for business development, which will serve to raise and improve performance in the tourism work aspect.

Arabiyat pointed out that adding the uses of artificial intelligence in tourism is represented in image analysis. And video clips of various tourist areas in Jordan, identifying the main landmarks, and automatically creating tags and descriptions, which enhances the possibility of discovering the required information about the areas easily and easily. Artificial intelligence and augmented reality technologies can also be integrated to new experiences for potential tourists.