jordan pulse -

Zain Jordan lights its buildings on King Abdullah II Street in Amman in purple to mark International Day of Persons with Disabilities, reflecting its commitment to diversity, inclusion, and full integration of persons with disabilities in society.

Zain supports persons with disabilities through service integration, programmes, and technology-driven solutions that ensure easy, independent access to all services. The company prepares all buildings and shops to be accessible work and service environments, and publishes awareness content on social media to promote inclusion.

Zain develops a full system of disability-support solutions, including ‘Basmat +’, the first line in Jordan dedicated to deaf and hard-of-hearing users since 2015, offering 25GB internet and 3000 video-call minutes to improve daily and professional communication.

The company provides a specialised customer service centre staffed by deaf employees, reachable daily 10:00–18:00 via the Zain app. All shops also include tablets offering instant sign-language translation for direct assistance.

Zain is the first telecom operator to support the free emergency line for the deaf in 2014, created with the Higher Council for the Rights of Persons with Disabilities and Public Security Directorate. The project won first place in the Zero Project on Inclusive Education ICT. Zain continues support through the smart-phone emergency call app (114) launched in 2023.

In a first for the region, Zain enables mobile-service contracts via audio-visual video format for customers with hearing and visual impairments, accessible through QR codes in all stores, ensuring clear contract understanding and greater user independence.