jordan pulse -

The Executive Director of the Jerash Festival for Culture and Arts, Yazan Al-Khdeir, and the Chairman of the Association of Jordanian Travel and Tourism Agents, Mahmoud Al-Khasawneh, discussed prospects for joint cooperation to support the tourism movement by leveraging the festival's cultural and artistic status.
​According to a press statement issued by the festival's management, a meeting held at the association's headquarters emphasized the importance of establishing a sustainable partnership approach. Both parties highlighted that integration between national institutions serves as a primary pillar for the success of programs that benefit the tourism sector and the national economy.
​Key Discussion Points:
​Integrating Tourism Programs: The meeting, which was attended by members of the association's administrative board, explored the inclusion of Jerash Festival activities within the itineraries of the "Urdunnah Jannah" program. This initiative aims to provide citizens and visitors with the opportunity to combine heritage site visits with the festival's cultural and artistic events.
​Role of Tourism Agencies: Al-Khdeir noted the pivotal role of travel and tourism offices as the primary operators of the "Urdunnah Jannah" program. He emphasized that these offices represent the true face of welcoming visitors and possess the necessary expertise to showcase Jordan's cultural and civilizational assets.
​Promoting National Heritage: Al-Khasawneh affirmed that the Jerash Festival is a deeply rooted national and cultural heritage. He added that supporting and promoting the festival aligns with the association's mission to serve the tourism sector and highlight the Kingdom's positive image both locally and internationally.