jordan pulse -

Jordan concluded its participation in IFTM Top Resa 2026 in Paris, using the major tourism trade event to showcase the Kingdom’s diverse attractions and strengthen ties with key players in the French and European travel markets.

Held from Sept. 15–17 at Paris Expo Porte de Versailles, the event featured a dedicated Jordanian pavilion organized by the Jordan Tourism Board, with the participation of 18 representatives from the country’s tourism sector, as well as representatives of Royal Jordanian Airlines.

Jordan’s presence at the exhibition focused on presenting the Kingdom as a destination offering a wide range of tourism experiences, while creating opportunities for direct engagement with tour operators, travel agencies and tourism companies.

Meetings and discussions also explored potential partnerships and new opportunities to expand the number of visitors arriving from France and other European markets.

The pavilion showcased some of the Kingdom’s best-known destinations, including Petra, Wadi Rum, the Dead Sea and Jerash, alongside the Kingdom’s religious and historical sites.

The participation highlighted the breadth of Jordan’s tourism offering, with attractions and experiences suited to different interests and visitor segments, while providing the Jordanian tourism sector with an opportunity to strengthen its presence in the European market.

//Petra//WH