jordan pulse -

​Jordanian television and film producer Essam Hajjawi, General Manager of Hajjawi Production and Distribution Establishment and former President of the Jordanian Producers Union, is currently in Dubai, UAE, to participate in the Dubai International Content Market (DICM 2026), taking place on November 10–11. The event features leading production and distribution companies, alongside representatives of satellite channels and digital platforms from around the world.
​Hajjawi’s participation comes as part of his ongoing commitment to expanding the footprint of Jordanian and Arab dramatic and documentary productions across regional and international markets, while forging new avenues of cooperation with global media outlets, production firms, and streaming platforms.
​During his visit to Dubai, Hajjawi brings a lineup of new dramatic series, documentaries, and television programs produced by Hajjawi Production and Distribution Establishment. The catalog includes Bedouin and social dramas, as well as new production projects that the establishment aims to market and distribute to Arab and international broadcasters and platforms.
​Among the prominent works being presented by the establishment are the series Shumookh Al-Muzn, Tha'alib Al-Sahra (Desert Foxes), and the series Hikayat Min Al-Badiyah (Tales from the Badia), alongside a collection of social and documentary projects that showcase the diversity of the establishment's portfolio.
​Hajjawi is also placing special emphasis on introducing the major national documentary project Hikayat Watan – A Journey into Jordan's Memory, which documents key milestones in the history of the Hashemite Kingdom of Jordan and its political, social, cultural, and developmental journey. The documentary features testimonies from prominent state figures, national icons, intellectuals, and cultural leaders, alongside extensive field footage filmed across all governorates of the Kingdom.
​His agenda in Dubai includes a series of professional meetings with representatives of satellite networks, digital platforms, and distribution companies to discuss licensing and broadcasting rights, as well as developing new production partnerships aimed at bringing Jordanian and Arab content to a wider audience.
​Hajjawi noted that participating in specialized international markets provides an essential opportunity for Arab producers to engage directly with decision-makers in the media and entertainment sectors and stay abreast of current industry trends, particularly given the rapid growth of streaming platforms and the rising demand for diverse content.
​He affirmed that Jordanian drama possesses the artistic, human, and creative elements necessary to compete in Arab and international markets, underscoring the importance of supporting national production and enhancing marketing and distribution mechanisms to ensure industry sustainability and new opportunities for artists, technicians, and industry professionals.
​This participation forms part of the ongoing international activities of Hajjawi Production and Distribution Establishment and its presence at specialized content markets and festivals across Europe and the Arab world, aimed at building sustainable professional relationships and elevating the standing of Jordanian production on the global content map.
​Hajjawi concluded by emphasizing that Jordan’s presence in international forums extends beyond marketing artistic works to showcasing Jordanian creative talent and presenting a positive image of Jordan as a rich environment of talent, expertise, filming locations, and cultural heritage.
​Source: Rum News Agency