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Workshop at Al-Ahliyya Amman University on artificial intelligence and entrepreneurship in the hospitality and tourism sector

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08-11-2026 09:49 AM

jordan pulse -

As part of Al-Ahliyya Amman University's keenness to keep pace with technological developments and enhance its students' skills, the Faculty of Hospitality and Tourism Management organized a specialized training workshop entitled "Artificial Intelligence and Entrepreneurship in the Hospitality Sector," presented by Bricks Together Company, with the participation of 55 male and female students from the faculty.
The workshop was attended by the Dean of the Faculty of Hospitality and Tourism Management, Dr. Hazem Al-Momani, who emphasized the importance of keeping pace with technological developments and employing artificial intelligence applications in developing the hospitality and tourism sector. He pointed out the faculty's keenness to enhance the practical aspect for students and develop their entrepreneurial skills in alignment with labor market requirements.
The workshop addressed the latest artificial intelligence applications in the hospitality and tourism sector, their role in developing services, improving guest experience, and raising operational efficiency, alongside reviewing entrepreneurial opportunities and innovative projects that can utilize modern technologies in their development.
The workshop also aimed to enhance students' applied knowledge, bridge academic aspects with labor market requirements, and encourage them to engage in creative thinking and invest modern technologies in innovating entrepreneurial projects that contribute to developing the future of the hospitality and tourism sector.
This workshop comes within the framework of the faculty's continuous efforts to provide high-quality training opportunities for its students and enhance partnership with private sector institutions, contributing to the preparation of qualified cadres capable of keeping pace with rapid transformations in the hospitality and tourism industry.
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