jordan pulse -

By Prof. Ali Hayasat

It is no longer hidden that Jordan’s social value system has shifted. What was once measured by effort and achievement is now measured by visibility and status. What was once earned through persistence and work is now granted through connections and flattery. Recognition today goes to those who master appearance rather than accomplishment.

In the past, a Jordanian was known for his work and reputation, not by how many photos he had or ceremonies he attended. A teacher was honoured for his impact on students, a doctor respected for his ethics before his degree, and an engineer remembered for the quality of his work—not for the plaques on his wall. Today, success is often measured by how many events one is invited to or how much media presence one has, even without real achievement.

This change did not happen by chance. It is the product of accumulated social and cultural shifts. Social media promoted a culture of “instant fame without substance,” giving images more weight than action, while the roles of schools and families in shaping true values declined.

This phenomenon appears everywhere: awards without clear criteria, meetings focused on “who attended” rather than “what was done,” and institutions that flaunt photos instead of results. Even unions, associations, and cultural forums once vital to public life have succumbed to this glittering superficiality, losing much of their real impact.

The younger generation is most affected, believing social status now comes through exposure or proximity to influence rather than hard work or knowledge. As this mindset spreads, genuine effort loses its worth, and those deserving of appreciation are confused with those who demand it undeservedly.

Yet, the roots of authenticity in Jordanian society remain alive—in resilience, generosity, and solidarity. These values only need someone to revive them and restore moral balance.

Reclaiming this balance is possible but requires awareness and a cultural project that restores respect for genuine merit. A society should not be measured by the number of photos posted or applause heard, but by its ability to honour thought and true achievement.

When we learn to celebrate creativity over noise, and accomplishment over appearance, we will realise that our society’s authenticity was never lost—it merely awaits rediscovery.