jordan pulse -

​His Majesty King Abdullah II discussed opportunities to strengthen tourism cooperation with China during a meeting on Wednesday with Trip.com Group, a leading global travel service provider.
​During a visit to the group's headquarters in Shanghai, His Majesty received a briefing presented by Executive Vice President Bo Sun and Senior Vice President Amanda Wang regarding Trip.com's scope of operations, destination marketing initiatives, and strategies for integrating cultural heritage into tourism events.
​King Abdullah emphasized the importance of increasing the number of Chinese tourists visiting Jordan, introducing them to the country's diverse natural and archaeological landmarks, and enriching their cultural experience during their visits.
​The meeting covered joint efforts to advance smart destination marketing and highlighted the critical role of air connectivity between Jordan and China in boosting bilateral tourism flows.
​His Majesty was accompanied during the visit by Director of the Office of His Majesty Alaa Batayneh, Minister of Industry, Trade, and Supply Yarub Qudah, and Jordanian Ambassador to China Hussam Al-Husseini.
​Source: Rum News Agency