jordan pulse -

Jordan Kuwait Bank announced its support for the "Hifz Al-Ni'am" (Preserving the Blessing) project, run by the Basmat Al-Hayat Charitable Society, in a move aimed at strengthening the national food security system, reducing waste, and promoting circular economy principles and community solidarity. This support falls under the bank's corporate social responsibility strategy and its commitment to supporting sustainable projects that address social and economic challenges.
​Support Details & Project Objectives
​Meal Provision: The bank's support will secure 15,000 meals dedicated to deserving families.
​Operational Mechanism: The project collects surplus food production from hotels, event halls, and companies, redistributing it to underprivileged families in accordance with the highest health standards while preserving the beneficiaries' dignity.
​Environmental & Humanitarian Impact: The collaboration bridges humanitarian action with environmental sustainability by directing available resources to serve the community and foster a culture of solidarity.
​Executive Statement
​Haitham Al-Batikhi, Group CEO of Jordan Kuwait Bank, emphasized that embedding social sustainability requires shifting institutional support toward productive and participatory models that tackle critical challenges, chief among them enhancing food security, resource efficiency, and waste reduction. He noted that supporting the project is a key step in reinforcing a circular economy and upholding human dignity through optimal resource utilization.
​About Basmat Al-Hayat Society & "Hifz Al-Ni'am"
​Establishment: Launched as a volunteer initiative in 2008 before being officially licensed by the Ministry of Social Development in 2021.
​Project Achievements (Through late September 2026):
​Saved approximately 578.5 thousand kilograms of food from being wasted.
​Provided over 1.88 million meals.
​Benefited more than 438.5 thousand individuals.
​Source: Rum News Agency