jordan pulse -

Economic pressures, rising prices, and the depreciation of the local currency are imposing shifts in consumption, entertainment, and travel patterns in Iran, driven by escalating living costs and the repercussions of the war and the U.S. blockade on economic conditions.
​In the capital, Tehran, vendors' complaints are mounting over inflation eroding profits, while consumers face difficulties balancing their incomes with the cost of living. This has prompted them to rearrange their priorities and seek lower-cost alternatives.
​One vendor noted that rising prices do not necessarily translate into higher profits, as profit margins erode alongside increasing costs. Consequently, the seller fails to achieve an adequate return, and the buyer sees no benefit from the price hikes.
​In facing high costs, some Iranians are turning to consumption choices more suited to their incomes without making radical changes to their lifestyle.
​Food carts and coffee stands are seeing increased turnout, particularly among youth, due to their lower costs compared to restaurants.
​An Iranian student stated that she prefers buying food from mobile carts because their prices are significantly lower than restaurants. Meanwhile, Kasra, a food cart owner, sees his business as providing him with a source of income while allowing his customers to obtain meals at reasonable prices.
​He added that most of his customers are construction workers, delivery personnel, and homemakers, given the readiness and quick accessibility of the food.
​Decline in Travel Activity
​In the tourism sector, economic pressure has led to a decline in travel turnout, pushing Iranians to look for less expensive means of transportation, according to Sharareh Roshan, a reservations officer at a travel agency.
​Roshan pointed out that economic conditions and the war have significantly impacted the sector, alongside declining demand for tourist destinations—including southern regions of Iran—and soaring airfare prices, in addition to restrictions that have limited the number of domestic and international travelers.
​These changes reflect Iranians' attempts to adapt to the rising cost of living by cutting back on certain expenses and resorting to lower-cost alternatives, amid continuing economic pressures and an unclear outlook for living conditions to improve.
​Source: Rum News Agency