jordan pulse -
Zain Group entered into an alliance of Gulf telecommunications companies e&, stc, Ooredoo, Pune, Omantel, du, and a number of key regional and international partners to launch the “Sustainability Innovation Center”.
The group explained in a press statement that this initiative highlights the urgent need for efforts to address climate change, expand access to reliable energy sources, and provide them at reasonable prices, indicating that the “Sustainability Innovation Center” aims to bridge the gap between technological innovations and initiatives to address climate change to rely on low economies. Carbon emissions.
The telecommunications companies in this alliance will look to develop and implement innovative energy solutions that are cost-effective, reliable and environmentally friendly, as they will provide the latest technologies and experts with deep vision to address one of the most important challenges facing the telecommunications industry, and by harnessing the power of renewable energy sources, such as solar energy. and wind energy, the initiative will enable telecommunications operators to reduce their dependence on traditional fuel sources and move towards a green future.
Zain stressed that this transformation will not only lead to significant cost savings in the long term, but will also play a vital role in protecting the environment, in line with the broader sustainability goals of the communications technology sector.
It is worth noting that the “Sustainability Innovation Center” aims to revolutionize the telecommunications industry with regard to energy consumption and sustainability initiatives, as it will enhance the efforts of these companies in providing a collaborative environment that enables telecommunications operators, technology providers and research institutes to exchange knowledge, resources and expertise, which in turn will push the development of energy solutions. Innovative solutions specifically designed to meet the specific needs of the telecommunications industry.
Equipped with state-of-the-art facilities, the center will develop prototypes and tests to validate innovative energy solutions using telecommunications networks in the GCC countries, a step that will help accelerate the development cycle and ensure the effective implementation of new technologies in the telecommunications industry. Recognizing the importance of skilled professionals in leading innovation initiatives, it will provide The center provides training programs and workshops to enhance the competencies of individuals involved in the design, installation and maintenance of energy solutions in the communications sector.
The “Sustainability Innovation Center” will actively work to build cooperation relationships and enter into partnerships with the most prominent players in the telecommunications industry, government agencies and regulatory bodies, to enhance an ecosystem that supports these efforts, and at the same time promote knowledge prosperity and apply the best unified standards and practices, as these goals confirm the commitment The Sustainability Innovation Center will transform energy models in the telecommunications industry, which will pave the way for a more sustainable and environmentally conscious future.
Zain Group Chief Sustainability Officer Jennifer Suleiman said: “This joint initiative coincides with what we are seeing of the negative impacts resulting from climate change, which are becoming more severe over time, as companies like Zain are working proactively to reduce the negative impact of their operations on the environment to contribute to an environment free of pollution.” Carbon, however, the collaboration between telecom operators, is a joint effort and collaboration that highlights the importance of the telecom industry, and the influence it can have in creating value for all stakeholders.”
Zain Group signed a memorandum of understanding last year with STC Group, Etisalat Group, Batelco, Du, and Omantel aiming to accelerate cooperation on climate change to preserve and protect the environment and reduce the carbon footprint through operations. This initiative comes to improve the communications and information technology industry and activate its role in Confronting environmental challenges, focusing on climate change and advancing the sustainability agenda in the region.
In this initiative, the telecommunications companies stressed that this memorandum will work to accelerate cooperation on climate change and highlight the importance of collective action to preserve and protect the environment and maintain the sustainability of the economy, as the measures included include a better understanding of the carbon footprint across operations, and the cooperation memorandum also seeks to enhance work with all partners. Strategists and policymakers on actions to be taken to contribute to avoiding the climate crisis and achieving sustainable growth.
It is worth noting that climate change represents an increasing importance to Zain Group, so it has launched a series of initiatives to reduce its environmental footprint, as it understands the risks that climate change brings to everyone, so Zain is monitoring future opportunities to advance green, environmentally friendly solutions, so its goal is to enhance its agenda towards... Making systemic changes when dealing with the environment. In order to achieve this goal, Zain Group continues to develop its business review, governance mechanisms and models related to reducing carbon dioxide emissions in order to address climate change and proactively manage carbon emissions.