jordan pulse -

By Atef Abu Hajar

It seems love today is measured by the weight of gold, not the depth of feeling. Marriage has turned from a lifelong romance into a quick market deal—prices rise, promises fall. What used to be a of hearts is now a short-term investment: the groom buys gold for the wedding day, then sells it at the first sign of financial trouble, leaving the bride wondering if she was a wife or just a line item in a portfolio.

We live in a time where romance has vanished and spreadsheets have taken over. The shine of bracelets now outshines the sparkle of eyes. Between a marriage treated as a transaction and gold sold as a backup plan, the meaning of “bride’s gold” has been lost between love and accounting.

Some husbands sell their wives’ jewellery days after the wedding, while others see Russian gold as the true “golden opportunity.” Love can wait; investment can’t. Profit comes first, and irony follows.

With gold prices soaring worldwide, no doubt Idaashri will finally unleash his business instincts and sell Abu Ibrahim’s gold—another “brilliant” investment move. Even Raya and Sakina, the notorious duo, once dabbled in gold trading with their gang, splitting shares like a chaotic stock exchange. Today’s twist? Russian gold rules the market.

The irony deepens: men buying fine Russian gold while selling their wives’ own pieces. The bride’s gold has become a short-term trade—“use it two days, cash it the next.” Every price surge brings back the same old characters, chasing quick gains under the banner of “smart investment.”

The lesson? If you’re a bride, remember your jewellery might be your husband’s future investment. And if you’re a husband, take your wife’s gold with good faith—because goodwill brings blessings, and gold may not buy love, but it can surely buy you a laugh… or a column like this one.